“Accountability and discipline are fundamental for any business seeking long-term success,” says Brian Casey, a Head Coach at IMPACT.
Brian emphasizes, “Expecting instant results from sales and marketing efforts can be unrealistic. While some strategies offer quick wins, building a solid foundation for long-term success requires time and persistence.”
To bridge the gap between quick wins and long-term strategies, Brian suggests starting with simplicity by doing things like creating videos for the sales process on your smartphone. “Creating videos and articles, even with a low barrier to entry, can significantly impact your sales process by educating prospects and addressing their concerns early on,” he explains.
After starting with simplicity, you can then move to more strategic planning. One practical approach that Brian advocates is operating in 90-day cycles. “Every 90 days, review your progress, successes, and areas for improvement. This helps maintain focus and accountability, ensuring that your efforts align with long-term goals,” he says.
Brian shares success stories, including a company that achieved record-breaking results after launching a new website and consistently producing content. He also highlights the importance of having a coach to hold you accountable, as well as candid conversations and being open to feedback to foster a culture of continuous improvement.
Connect with Brian Casey
Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales and helps businesses reach their ideal buyers. His experience in working with clients spans across all types of businesses in unique markets.
Check out Brian’s IMPACT Bio
Connect with Brian on LinkedIn