VerSe Innovation is betting heavily on AI to power the next phase of its growth. CEO Umang Bedi, in a recent interview with Entrackr, highlighted how AI has been woven into the company’s content ecosystem—fueling large-scale recommendations, enhancing generative content capabilities, and driving better accessibility and monetisation.
This shift includes automation of several manual processes, aiming to increase operational efficiency and reduce costs as the company pushes toward profitability by the end of the current fiscal year.
VerSe reported a notable improvement in its financial health in FY24 —
its EBITDA burn reduced by 51%, from ₹1,448 crore in FY23 to ₹710 crore in FY24. Total revenue reached ₹1,261 crore, aided by disciplined cost-cutting, particularly in service and marketing expenses.
Looking ahead, the company is forecasting more than 75% revenue growth in FY25, far outpacing the broader Indian digital advertising market, which is projected to grow by 10–15%. This optimism is rooted in VerSe’s ongoing investments in AI-led platforms and new monetisation avenues.